AMPLIFY COPY STUDIO was created to provide businesses with engaging, project-based content and brand/product narratives that connect with, inform and excite consumers at every touchpoint. Content that imparts knowledge and illuminates key insights; copy that amplifies a brand's most compelling attributes in always authentic and relatable ways. As a copywriter with years of experience in multi-channel retail and brand marketing, I bring a consumer-behavior mindset to my work which has spanned the fashion, beauty and lifestyle categories. My work in the b2b space is highly researched and well-informed, producing content needed to stay one step ahead and inform important decisions. The approach varies based on client objectives and timelines; the execution: to consistently deliver messaging, from edgy to elegant, that conveys the heart and soul of a brand, evoking both emotion and action.